Client Requirements

LHF wanted to increase their Google page ranking and promote sales for a minimal outlay in the hotly contested personal, medical insurance field.

Technologies Utilized

Google Adwords.

Results

A significant and growing increase in online sales wholly attributable to LHF's Adwords ads.

LHF, part of the Simply Health group, is a provider of personal and corporate health, well-being and medical insurance packages. With the launch of a new web presence that included online purchase capabilities, LHF wanted to increase sales through Google's keyword, auction based, pay per click advertising system, Adwords.

Focusing on personal purchasing, big:interactive created a list of relevant keywords in consultation with LHF that accurately describe the benefits of LHF health care packages in commonly searched terms. A budget was then agreed in a transparent manner that allowed LHF to see what money was being spent on advertising and on fees.

We undertake all account management, including monthly reporting of trends (where appropriate) to LHF as well as the payment of media costs on LHF's behalf.