Client Requirements

An integral part of the Cadbury Dairy Milk Centenary Celebrations - a content rich site that offered users the opportunity to discovering how the face of Cadbury Dairy Milk had changed and been influenced by changing attitudes and fashions over the last 100 years.

Technologies Utilized

Research - pictures, newspapers, diaries, Cadbury archives.

Results

www.cadburydairymilk.co.uk offered visitors a rich, informative and entertaining journey through the first 100 years of the nation's favourite chocolate. A Cadbury biography of the 20th century - from a chocolate perspective!

Cadbury wanted a detailed timeline mixing reminiscences and news cuttings, photographs and advertising to show the visitor the length, breadth and the depth of Cadbury Dairy Milk's presence over 100 years.

We commissioned an experienced historian who conducted interviews, worked with Cadbury and news and image archives to build up a picture of Cadbury Dairy Milk's development over the last 100 years. We also highlighted the strengths that carried Dairy Milk all the way through the Edwardian Age, two World Wars and The Swinging Sixties to its continued high profile presence in the 21st Century. By mixing Cadbury history with world events, we created a compelling narrative rather than just a detailed list of events over 100 years.

Now, 'Cadbury Dairy Milk - the first 100 years' is the definitive history of this well loved brand.